Innovative sustainable designs are expected to be a solution to social and environmental problems. So, it’s not just about following the development of fashion trends.
Increasingly fierce business competition is a trigger for the emergence of sustainable design and principles. Moreover, almost everything relies on digital media.
The Process of Getting Innovative Sustainable Designs
Creating an innovative design alone is not enough to run a program. First, you must understand the keys to innovative design as best you can.
From here, only then can you create sustainable designs. The key to innovation design itself consists of collaboration, creativity, and empathy.
If you succeed in combining the 3 keys to innovation design, then producing new ideas or products is not a complicated problem. In fact, it does not rule out the possibility of bringing changes that focus on the future for long-term growth.
To achieve all that, of course, you have to go through several stages.
Understand the Purpose Well
Without a goal, it is impossible for things to run smoothly. Understanding goals well in sustainable design is of the essence. This initial step will facilitate the beginning of the movement that must be done.
Understanding Society
Then, the next process of innovative sustainable designs is to get to know the community. The community is the end consumer of the business you run.
Try interacting with them in daily activities. Use a variety of observational and ethnographic research methods. It can be through interviews or group studies.
Create Interesting Ideas
At this stage, try to create or come up with some ideas. Then start selecting and studying them together.
Testing Ideas
Then, the next process of getting an innovative sustainable design is to test the ideas that have been reviewed. The trick is to test it on the market.
This is a step to prove whether consumers experience problems as you suspect. In addition, it is also a simple way to find out whether the solution you offer is in accordance with consumer expectations.
Develop Ideas and Update
At this stage, you have to pour creativity. Develop innovative ideas and adapt to new business models.
However, on the other hand, you should not only focus on the ideas generated. Try re-monitoring and redesigning your business model.
Concept Exploration
At this point, innovative sustainable design demands that you do structured brainstorming. Then, the goal is to identify opportunities and explore new concepts. Beforehand, make sure the idea is really fresh and bold after going through a collaborative session.
Build Solutions
Often traditional problem-solving approaches lead to failure. Especially if faced with challenges that seem ambiguous.
The role of innovation design reveals its role. Developing solutions based on innovative designs will unlock the creative potential of business actors. In addition, it fosters empathy and produces creative solutions according to community expectations. We know this stage as design thinking.
Now, are you ready to properly implement innovative sustainable design processes? This is if you really want to realize innovation in various aspects of life.